Paint on Ou's scales

In 2004 Li-Chen Ou, Ronnier Luo and colleagues found that three feelings, warm or cool, heavy or light, and active or passive, can be predicted from a colour's CIELAB values alone. This page runs their three formulas over all 6,304 sample sheets in the Samplize catalogue.

Scores use each maker's on-screen colour, not a measured paint. Positive means warm, heavy or active.

The three scales

Each strip is the whole catalogue: every sheet placed by its score and stacked by lightness. The small marks underneath are the 12 most-ordered sheets.

Warm-cool

Cool to warm

WC = −0.5 + 0.02 · (C*)^1.07 · cos(h − 50°)

Warm-cool: all 6,304 sheets from −1.50 to 1.53, stacked by lightness. Marks underneath are the 12 most-ordered sheets.

−1.50Rocky Mountain Sky, Benjamin Moore

+1.53Orange Juice, Benjamin Moore

Rises with colour strength, most at red-orange (hue 50°) and least at blue-cyan (230°). With almost no colour, every sheet sits near −0.5.

Heavy-light

Light to heavy

HL = −2.1 + 0.05 · (100 − L*)

Heavy-light: all 6,304 sheets from −1.98 to 2.22, stacked by lightness. Marks underneath are the 12 most-ordered sheets.

−1.98All White, Farrow & Ball

+2.22Black Forest Green, Benjamin Moore

Lightness alone, rescaled. It carries the same information as the quiz's depth bands.

Active-passive

Passive to active

AP = −1.1 + 0.03 · √(C*² + (L* − 50)²)

Active-passive: all 6,304 sheets from −1.07 to 1.66, stacked by lightness. Marks underneath are the 12 most-ordered sheets.

−1.07Iron Mountain, BEHR

+1.66Bright Yellow, Benjamin Moore

Distance from a mid-lightness grey. Strong colour makes a sheet more active, and so does being very light or very dark.

Every sheet, two scales at a time

Plotted on mid grey, the background Ou's observers saw each patch against. Bigger dots are ordered more often. Hover or tap a dot for its scores, or search for a colour.

Makers

6,304 sheets

Scatter plot of every sheet: Warm-cool (cool to warm) across, Heavy-light (light to heavy) up. Search to find a sheet.

What the catalogue shows

Warm-cool can't tell one white from another

The 12 most-ordered sheets score between −0.48 and −0.33, a small part of the catalogue's range of −1.50 to +1.53. Only 1,448 sheets score above zero at all. For warm and cool whites the quiz needs undertone (CIELAB b*), which we already calculate.

White DoveOC-17 · Benjamin Moore−0.41
Swiss CoffeeOC-45 · Benjamin Moore−0.40
AlabasterSW 7008 · Sherwin-Williams−0.41
Pale OakOC-20 · Benjamin Moore−0.36
Accessible BeigeSW 7036 · Sherwin-Williams−0.34
Shoji WhiteSW 7042 · Sherwin-Williams−0.39

Active-passive rises at both ends of lightness

Chantilly Lace scores +0.32 and Pale Oak −0.05: the whitest white reads more active than a greige. The most passive sheets are mid-lightness greys. A “calm” answer defined as passive would return greys, not whites.

Chantilly Lace2121-70 · Benjamin Moore+0.32
White DoveOC-17 · Benjamin Moore+0.24
Pale OakOC-20 · Benjamin Moore−0.05
Iron MountainN520-5 · BEHR−1.07
Westchester GraySW 2849 · Sherwin-Williams−1.07
Vintage Charm1455 · Benjamin Moore−1.04

Heavy-light is lightness restated

Heavy-light rises in a straight line with lightness, so it ranks sheets exactly as the quiz's depth bands already do. Agreeable Gray (−1.18) and Pale Oak (−1.31) are neighbours on both. It names depth and adds no new information.

White DoveOC-17 · Benjamin Moore−1.81
Pale OakOC-20 · Benjamin Moore−1.31
Agreeable GraySW 7029 · Sherwin-Williams−1.18

Two of the scales move together in this catalogue

Correlation across all 6,304 sheets, from 0 for unrelated to ±1 for moving in step. Treat them as three readings of chroma, hue and lightness rather than three independent feelings.

Correlation between each pair of scales across every sheet
ScalesCorrelation
Warm-cool and active-passive0.54
Heavy-light and active-passive−0.48
Warm-cool and heavy-light−0.00

The quiz's five feeling words on the scales

A first draft of where each of Glenn and Jo's feeling words sits on the scales. Ou's paper defines only the three scales; the rule for each word is ours.

  • Calm

    1,096 sheets

    active-passive < −0.2 and heavy-light < 0

    Ou's scales only

    Evergreen FogSW 9130 · Sherwin-Williams
    October Mist1495 · Benjamin Moore
    Saybrook SageHC-114 · Benjamin Moore
    Clary SageSW 6178 · Sherwin-Williams
    PashminaAF-100 · Benjamin Moore
    StardewSW 9138 · Sherwin-Williams
  • Warm

    2,298 sheets

    warm-cool > −0.2

    Ou's scales only

    Setting Plaster231 · Farrow & Ball
    Shaker BeigeHC-45 · Benjamin Moore
    Hay37 · Farrow & Ball
    New London BurgundyHC-61 · Benjamin Moore
    Dead Salmon28 · Farrow & Ball
    Kilim BeigeSW 6106 · Sherwin-Williams
  • Moody

    1,288 sheets

    heavy-light > 0.5

    Ou's scales only

    Urbane BronzeSW 7048 · Sherwin-Williams
    Hale NavyHC-154 · Benjamin Moore
    Iron OreSW 7069 · Sherwin-Williams
    Pewter GreenSW 6208 · Sherwin-Williams
    Van Deusen BlueHC-156 · Benjamin Moore
    NavalSW 6244 · Sherwin-Williams
  • Bright

    342 sheets

    active-passive > 0.3 and heavy-light < −1

    Ou's scales only

    Chantilly Lace2121-70 · Benjamin Moore
    Simply White2143-70 · Benjamin Moore
    High Reflective WhiteSW 7757 · Sherwin-Williams
    All White2005 · Farrow & Ball
    Snowfall White2144-70 · Benjamin Moore
    Crisp LinenCSP-305 · Benjamin Moore
  • Soft

    2,015 sheets

    C* < 15 and heavy-light < −0.5

    Adds chroma, which Ou doesn't score

    White DoveOC-17 · Benjamin Moore
    Swiss CoffeeOC-45 · Benjamin Moore
    AlabasterSW 7008 · Sherwin-Williams
    Pale OakOC-20 · Benjamin Moore
    Accessible BeigeSW 7036 · Sherwin-Williams
    Shoji WhiteSW 7042 · Sherwin-Williams

Formulas: Ou, Luo, Woodcock and Wright, “A study of colour emotion and colour preference. Part I”, Color Research & Application 29(3), 2004, 232-240. Equations as the authors reprinted them in Ou et al., Design Research Society 2008 (shura.shu.ac.uk/514): 31 observers (14 British, 17 Chinese) rated 20 patches on a medium-grey background under a D65 simulator. The authors warn that the models alone are not a design method, because colours are never seen in isolation.

Each sheet's CIELAB values come from its maker's published hex, read as sRGB under D65.

Catalogue: Samplize sample sheets from the MaterialGraph snapshot of 5 September 2026, by maker: Benjamin Moore 3,855, Sherwin-Williams 1,726, BEHR 568, Farrow & Ball 155.